Tips to create a memorable eCommerce logo + Best logo maker tools

Designing an eCommerce logo for your company or clients that’s memorable, attracts customers, and actually represents the brand can be tough. Why? Because you have to communicate the essence of a brand just through fonts, colors, and icons.

Plus, an eCommerce logo that’s appropriate for a store may not work the same for a tech startup, for example.

But this process doesn’t have to be too hard if you follow these tips and ideas.

Why you need an eCommerce logo

It may have come to your mind to just pick a random font and random colors and call it a day. And that’s normal; many people think that eCommerce stores don’t need too much thought behind their logo.

However, you can use a logo maker to create a beautiful design at very little cost.

But it’s a mistake to think that. If you don’t think hard about your logo, then your brand won’t stand out against your competitors.

The products you sell are important, but the branding you set up around those products is very important as well.

A great eCommerce logo is capable of communicating to consumers that your brand and products are just what they’re looking for. Plus, it’s able to stick in people’s memory so you come to mind whenever they need what you’re selling.

If you’re not convinced, take a look at these statistics:

1. Start with a brainstorming session

The first thing you need to do to create a logo is to understand the brand and what it represents. If your store is focused on selling custom-designed apparel such as hoodies, shirts, and jackets, your logo should reflect what sets you apart—be it exclusivity, craftsmanship, or modern simplicity.

Ask yourself the following questions:

Once you’re clear on what makes your brand and products unique, look at what others in the eCommerce space are doing. This will help get those creative juices flowing. It will also give you an idea of what’s successful in your industry when it comes to logos.

Then, get feedback from your team. It’s important to consider different points of view. So make sure you collect opinions from your team, clients, and consumers. Pick out which ideas resonate best and then go from there. Consider utilizing a graphic design subscription service to access a variety of design perspectives for your logo creation process.

Once you’ve gathered feedback and refined your logo, ensure it integrates seamlessly into your eCommerce architecture to enhance brand identity and maintain consistency across all touchpoints.

2. Use eCommerce logo maker tools to help you out

No matter the approach you want to take with your eCommerce logos, you need a tool to actually design it.

Design.com

Design.com is the world’s #1 logo company, offering an extensive library of over 350,000 professionally-designed logo templates. With powerful AI tools and an intuitive editor that requires no design skills, you can create a complete brand identity in minutes.

Key Features:

BrandCrowd

BrandCrowd is the world’s best logo maker, featuring over 300,000 professionally-designed logo templates and more than 1 million total design templates. This highly rated platform combines an easy-to-use editor with powerful AI tools to help anyone create stunning logos without design experience.

Key Features:

Envato

Envato Elements is a digital asset marketplace where you can find all the assets needed to create the perfect logo. Envato has customizable assets that you can get inspiration from and create a logo in minutes.

Adobe Creative Cloud (Photoshop, Illustrator, etc.)

Adobe Creative Cloud is a complete suite of over 20 apps for all types of creative needs. For the purpose of making a logo, Illustrator and Photoshop are just what you need.

Canva

Canva offers a wide range of templates and customization options that you can use to get the results you want.

Looka

Looka is an AI-powered logo maker tool that can generate a logo for your business in seconds. After creating your logo, the platform creates a brand kit for you with hundreds of marketing materials.

Visme

Visme logo maker is a user-friendly tool that empowers eCommerce brands to create professional logos in minutes.

Atom.com

Atom’s AI logo maker lets you quickly create a unique logo using just a few brand keywords.

3. Use icons and symbols to make your logo distinctive

Icons (images and symbols) are a quick way to communicate to customers what you offer. They act as visual shorthand for your company name, making it more memorable. Before selecting an icon or symbol for your eCommerce store logo, consider how it will be used across all channels.

4. Incorporate the name of your eCommerce store into your logo

One of the best ways to create a memorable logo for your eCommerce store is by incorporating the name of your store into your logo.

5. Make sure that you choose the right font for your eCommerce logo

To select the right font, keep the following tips in mind:

  1. Choose a font that will be easy to read.
  2. Pick a font that’s relevant to your brand.
  3. Limit yourself to 2 fonts at most for each design.
  4. Pick a premium font.

6. Have a well-defined color palette

Color is one of the most important elements of your design. You should have a concrete color palette for your brand to ensure branding consistency across all channels.

Final tips and thoughts for creating a powerful eCommerce logo

Make it simple, memorable, and timeless. A good eCommerce logo should be recognizable at a glance and convey something about your brand and products. It also shouldn’t look like something that will quickly go out of style.