NachoNacho.Brand.Manual.pdf
NACHONACHO
Brand Guidelines
Version 1.0 09/2022
Contents
- Background 03
- Logotype 06
- Symbol 09
- Colours 11
- Typography 13
- Stickers 16
- Brand 18
Logotype
Negative Version
Inverted version is used from up to 50 % opacity of the background.
NACHONACHO
Brand Guidelines
Symbol
NachoNacho Symbol Negative
Scorpium symbol is used as a secondary logo for applications such as a tween a slogan or a small label. Could be used with Scorpium N
Version 1.0 11/2021
Primary Colours
NachoNacho light blue is used in backgrounds, text highlights, logos and a product line blues on heather. Blue for CISs. White for the main background color.
| Colour | Pantone | CMYK | RGB | HEX |
|---|---|---|---|---|
| NachoNacho Light Blue | 2727 C | 86 | 50 | 0 |
| White | Brilliant White | 0 | 0 | 0 |
Background
Logotype Construction
The original NachoNacho logotype is made in Matrona by Hubert Jocham Type with slightly edited curves. The logotype resembles a connection, or pieces of puzzle coming together, underlining the basic proposition of NachoNacho to be a place where everything comes together – managing, discovering and saving on SaaS.
NACHONACHO → NACHONACHO
Logotype
Positive Version
Base version of the NachoNacho logotype is made in Matrona font. Basic usage is light blue on white, or white on light blue background. It is forbidden to change the shape or modify the logotype, the binding version is set by the electronic vector image.
Colour Information
| Colour | Pantone | CMYK | RGB | HEX |
|---|---|---|---|---|
| NachoNacho Light Blue | 2727 C | 86 | 50 | 0 |
| Transparent White | Brilliant White | 0 | 0 | 0 |
Logo Safezone
The safe zone defines an area around the logo, in which no other elements can be placed, neither graphics or type. It defines the minimal distance from an edge of the format on which it is used (page of paper, desk, wall etc.). The only exceptions are defined in this manual. The safe zone around the logo is always the width and height of the character "N". We do not recommend smaller size than 20 mm and 60 px width.
60 px
NACHONACHO
Symbol
NachoNacho Symbol Blue
NachoNacho symbol is used as a secondary logo for applications such as a favicon, a signage, or a small label.
Version 1.0 09/2022
| Colour | Pantone | CMYK | RGB | HEX |
|---|---|---|---|---|
| NachoNacho Symbol Blue | 2727 C | 86 | 50 | 0 |
Colours
Primary Colours
NachoNacho Light Blue is used for backgrounds, text highlights, logotype and symbol. Dark Blue for H1-H2 headlines. Blue for CTAs. White is the main background color.
| Colour | Pantone | CMYK | RGB | HEX |
|---|---|---|---|---|
| NachoNacho Light Blue | 2727 C | 86 | 50 | 0 |
| NachoNacho Dark Blue | 273 C | 93 | 95 | 0 |
| White | Brilliant White | 4 | 1 | 0 |
| NachoNacho Blue | 2728 C | 92 | 73 | 0 |
Secondary Colours
| Colour | Pantone | CMYK | RGB | HEX |
|---|---|---|---|---|
| NachoNacho Yellow | 101 C | 0 | 7 | 76 |
| NachoNacho Red | 1787 C | 0 | 80 | 64 |
| NachoNacho Sand | 7604 C | 0 | 1 | 2 |
| Pure Black | Black C | 30 | 20 | 20 |
Typography
Font Selection
NachoNacho brand fonts are New Kansas and Roobert. New Kansas is used for headlines and occasional subheadlines/quotes, Roobert is the main text and copy font.
Hierarchy and Usage
NachoNacho brand fonts are New Kansas and Roobert.
| Size | Font | Usage |
|---|---|---|
| 24 px | New Kansas Black | Optional Label |
| 28 pt | New Kansas Black | H1 Highlight |
| 12 pt | Roobert Regular | Main Text |
| 14 pt | Roobert Bold | Links |
Stickers
NachoNacho Stickers
NachoNacho is using circular stickers to express an emotion or added value. It could be used anywhere as a regular sticker. See a special Figma file with all the stickers.
Enjoy.
NACHONACHO
© 2022 NachoNacho Inc. | Made with ❤ in San Francisco