Art + Science Marketing Strategy

I help brands create, capture & convert demand into revenue with data-informed strategy & high-performance teams.

Started: 2006
Average hourly rate: $150 - $200
Typical project: <$1k to $8k

Our ideal customers

• Company size: 1-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000
• Geography: America - North - USA

More about us

Products we’re experts in:

• HubSpot
• Salesforce
• ZoomInfo
• WordPress

Skills:

• Marketing Strategy
• Content Marketing
• CRM - Hubspot
• CRM - Salesforce
• CRM - marketing automation
• CRM - Sage CRM

Stage of software purchase:

• Pre-purchase (help with selection)
• Post-purchase (help with implementation)

Work location:

• Remote
• In-person

What we do

𝗖𝗥𝗘𝗔𝗧𝗜𝗡𝗚 𝗥𝗘𝗩𝗘𝗡𝗨𝗘-𝗙𝗢𝗖𝗨𝗦𝗘𝗗 M𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬

With an obsession for customer experience, my expertise in sales and marketing helps B2B2C SaaS companies from startups to enterprise grow by creating, capturing, and converting demand into revenue.

I turn data into actions that make sense, build teams, and delight customers. I create alignment between sales, marketing, product, customer success, and finance to ensure a seamless, data-informed Go to Market (GTM) that creates beautiful user experiences to increase conversions, generate revenue, and reduce churn.

WHO YOU ARE

• Ready to start marketing to drive sales and not sure where to start?
• Maybe you’ve tried bringing on a marketing resource in the past and it didn’t “work”?
• You’ve had some success with marketing and now you’re ready to set it on fire?

AREAS OF EXPERTISE

• More than 25 years of building sales and marketing strategies and teams focused on driving net new revenue, net retention revenue, and reducing churn
• Player/coach who seamlessly rolls between strategic and tactical initiatives
• Builder and mentor of onshore and offshore marketing teams
• Deep expertise in digital marketing to build full funnel strategy that drives conversions and shortens sales cycles – SEO, SEM, paid digital, segmentation, organic, email, ABM, content marketing, marketing automation platforms, project management, product marketing, sales enablement
• Customer experience obsessed marketer with a knack for executing campaigns that make customers want to talk to sales (yes, really!)
• Complex sales and marketing operations process alignment to understand performance, shorten sales cycles, and accelerate the activities that drive the business forward.

INDUSTRY EXPERIENCE

• B2B & B2B SaaS
• Construction
• Financial Services
• Healthcare
• Higher Education
• Industrial Manufacturing
• MarTech
• Real Estate
• Supply Chain & Logistics

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