# Simon Fractional

Simon Fractional

Fractional CMO for B2B SaaS founders: align brand, fix funnels, and unlock scalable growth.

**BrandScore™ Lite Health Check (Free)**  
Started: 2024  
Glencoe, Illinois, US  
1 employee

**Average monthly retainer**  
**$4k to $6k**

**Our ideal customers**  
Company size  
1-10  
11-50  
51-200

Geography  
America - North - USA

Industry  
Professional Services  
Manufacturing  
Technology, Information & Media

**More about us**  
Skills  
Advertising  
Work location  
Remote

**Gallery**  
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## What we do

Growth doesn’t stall because your product isn’t strong enough. It stalls because your ICP, messaging, and funnel aren’t aligned.

As a Fractional CMO, I help B2B SaaS founders and VC-backed teams:

• Clarify their ICP and positioning so sales cycles shorten

• Build lead magnet strategies and content that actually convert

• Fix funnel leaks that waste ad spend and stall pipeline growth

• Translate strategy into 90-day blueprints your team can execute

Why it works: I’ve been in your shoes. I built and exited PetCheck, creating a $1.3 billion SaaS category, and later scaled Kokomo24/7 to $7 million in ARR with 40% revenue growth by optimizing its funnel and messaging. Along the way, I’ve repositioned legacy brands, such as Tru Vue’s Museum Glass, to drive 22% sales growth.

On NachoNacho, I’ve packaged my most proven engagements, ranging from a **Lead Magnet Strategy** to an **ICP & Positioning Map**, to a **Growth Strategy Blueprint**, and ongoing **Fractional CMO retainers**. Each one is designed to give founders immediate clarity and a clear path to scalable growth.

If you’re a SaaS founder or VC portfolio company leader struggling with soft conversions, unclear ICPs, or stalled growth, these packages give you the clarity, roadmap, and execution strategy you need to win.