# Mixpanel

Mixpanel

Mixpanel is an analytics platform for the mobile and web, supporting businesses to study consumer behavior.

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## What is Mixpanel?

Build better products with the most powerful self-serve product analytics to help you convert, engage, and retain more users. Analyze, measure, and improve your customer experience. Over and over again.

**Collect accurate data**  
No matter what information is important to your business, get accurate customer and product data in real-time across mobile, web, and other platforms.

**Identify trends**  
Once you’ve collected data, define key business metrics and see how they trend over time. Maybe you want to see how your users grow week to week or which webpage they interact with most. Identify all the patterns that matter to your business.

**Understand the why**  
Now that you’ve identified the trends, understand why those trends are happening. Through correlation analysis, look-alike modeling, and other data science techniques, find out why users will likely engage, retain and convert.

**Set goals & hypotheses**  
After learning what key metrics are trending and why they’re moving up and down, it’s time to make a plan. Set goals to improve the trends, then create informed hypotheses on how to reach those goals.

**Take action**  
With your plan in mind, test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to business metrics like conversion, engagement, and retention.

## Mixpanel Reviews

**Sierra R.**  
Product Manager  
Apr 17, 2026  
The best advanced analytics platform for your app.

Mixpanel made our product data way less messy. I can check funnels, retention, and user paths without waiting on someone from the data team every single time. The reports are fast, clear, and actually help us decide what to fix next. I also like that it doesn't feel too heavy once events are set up right. We caught a drop-off in onboarding much earlier because of it.

**Halle W.**  
Product Manager, USA  
Feb 11, 2025  
Very insightful analytics.

One of the most comprehensive analytics platforms we've used to better understand our platform. The nachonacho credits were extremely helpful for us. What a deal!!

**Ryann S.**  
Product Manager, USA  
May 27, 2024  
Best in analytics.

What really set it apart was the ability to dissect the why behind every user action, making my strategy shifts not just educated guesses but laser-focused moves. It's not just another analytics tool; it's really comprehensive.